Home > Random File > Dont Want to Put on My Booty Shoes | Bitch Magazine

Dont Want to Put on My Booty Shoes | Bitch Magazine

excellent commentary on the OH SO OFFENSIVE Reebok EasyTone advertising campaign…

Kate Harding at Broadsheet compares this nasty campaign to the way Nike sells women’s shoes.

Nike’s far from perfect, of course, but when they used boobs, they belonged to Serena Williams and appeared under her crossed, muscular arms and a high-necked T-shirt that read “Athlete,” with the caption, “Are you looking at my titles?” When they used close-ups on female body parts and copy about how others might perceive them, it was with text like, “My mother worries I will never marry with knees like these. But I know there’s someone out there who will say to me: I love you and I love your knees,” and “My butt is big and that’s just fine. And those who might scorn it are invited to kiss it.” If the new Reebok ads help the company knock Nike out of the top spot, then I’ll admit that they made good business sense (after I’m done sobbing), but as it is, the market leader is the one that uses images of strong women who care more about being athletic than being pretty. The market leader is the one that figured out how to sell a major female fantasy: being treated with at least a modicum of respect by advertisers.

check out the complete article at Dont Want to Put on My Booty Shoes | Bitch Magazine.

  1. Eiball
    November 18, 2009 at 7:52 AM

    Freakin’ evil commercial. Dev looked at me when that one was on last week and said “Mom that is totally disrespectful.”

    Amen, little man.

    • November 19, 2009 at 8:31 PM

      Tell Dev that the PHX thinks he rocks 🙂

  2. May 30, 2010 at 3:48 AM

    Reebok is garbage and is always looking for sleazy non-performance ways to get ahead in the marketplace- Pumps, G Unit shoes, now these EasyTone ugly things which (along with Sketchers and other brands) have absolutely no evidence behind the claims that they will help “shape” you- the sooner these things appear in the clearance rack at TJ Maxx the better.

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